The Mount Allison Brand
The ¯r¶¹TVÊÓƵ brand is at its core about people, community, and connections. We’re small and that’s what makes what we do — who we are — so special. The Mount Allison experience is personalized and provides a living and learning environment for independent and creative students looking to customize their academic and extracurricular pursuits, gain valuable hands-on learning experiences, and build meaningful connections that will help establish a career path after Mount Allison.
Visual identity
Institutional logo
Mount Allison's full wordmark is the University's primary visual identity.
Includes:
- full wordmark left (preferred version)
- full wordmark centred (used when centred is more visually appealing)
- full wordmark stacked (used when horizontal space is restricted)
Colours
Official colours consists of garnet and gold, adopted in 1886. Supporting colours include light grey and dark grey.
GARNET
PANTONE 202C
CMYK 30, 95, 75, 30
RGB 137, 36, 50
HEX/HTML #892432
GOLD
PANTONE 118C
CMYK 5, 26, 100, 27
RGB 184, 145, 18
HEX/HTML #B89112
LIGHT GREY (Black 35%)
PANTONE Cool Gray 5C
CMYK 0, 0, 0, 35
RGB 180, 180, 180
HEX/HTML #b4b4b4
DARK GREY (Black 75%)
PANTONE Cool Gray 10C
CMYK 0, 0, 0, 75
RGB 100, 100, 100
HEX/HTML #646464
Typography
Specific fonts have been chosen to ensure consistency across all communication materials.
Primary fonts
Secondary fonts
Photography
Photography is an ideal way to showcase Mount Allison, its students, and its faculty and staff. Looking for photos? Visit our image library: .
Branding and creative design resourcesMembers of the Mount Allison community can access more branding resources, including departmental logos, templates, style guides, and project request forms on the (login required). Questions? Email communications@mta.ca. |
Questions? We're here to help!
For general inquiries:
- Media inquires: media@mta.ca
- Marketing and communications: communications@mta.ca
For specific questions about:
- Digital marketing: Ashley Hurshman, ahurshman@mta.ca
- General marketing: Melissa Lombard, mlombard@mta.ca
- Internal communications: Alex Montana, amontana@mta.ca
- Media relations/External communications: Jonelle Mace, jmace@mta.ca
- Web and social media: Nadine LeBlanc, nleblanc@mta.ca
For general questions, please contact Director of Marketing and Communications Kimberley Stuart, kstuart@mta.ca.