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Sketch your business model

How do you turn a product or service into profit? It’s time to create a business model.

In this module, you’ll create a flexible framework for operating your business or social enterprise.

You’ll learn how to:

  • Describe how your venture will sustain itself financially
  • Create a one-page business plan using a Lean Business Model Canvas

By the end of this module, you should have a hypothetical picture of how your venture will operate. You’ll then be ready to start pitching your business idea to potential funders.


How to create a Lean Business Model Canvas

Why you need a business model

Create a lean business model canvas


Take entrepreneurial action

(Required activity) Create a one-page plan for your venture. Use either:

  • (pdf)
  • (Standford Social Entrepreneurship Hub)

Reflection Questions

  • Describe the process of working through your Canvas. Which parts did you find easiest to complete? Which parts did you find toughest to complete?
  • Which parts of your Canvas do you think are the strongest? Which do you think are the weakest?
  • How do you plan to start testing your Canvas?

Additional resources

  • (Standford Social Entrepreneurship Hub)
  • (Harvard Business Review article)
  • (Inc.com article)

Capture your business model in 20 minutes — lean canvas

» UP NEXT: Module 4 â€” Pitch your business idea